Lawson balances and blends his work with his lifestyle at his family’s people-centric and nature-inspired business, Chalet, where he represents the 4th generation of Thalmanns. He helps to keep the retail and landscape design business on the cutting edge through digital transformation, by using his unique eye for technology and his love for solving business problems. Lawson launched Chalet's eCommerce business in 2017, and sales have more than doubled each year since. He is passionate about using technology to improve business and day-to-day life, but seeks to balance this with a connection to nature and well being for himself and others. He is experienced in meditation and leads sessions for customers and staff as part of Chalet's Learning Center offerings. Lawson earned his MBA from Northwestern University's Kellogg School of Management in 2020.